Jubilee with a concept for the future

Marina Gisich Gallery Marina Alexeeva, Bathroom, 2014, 2-channeled video, mixed media, 1/3, courtesy of Marina Gisich Gallery.

Marina Gisich Gallery
Marina Alexeeva, Bathroom, 2014, 2-channeled video, mixed media, 1/3, courtesy of Marina Gisich Gallery.

On the occasion of its ten-year jubilee edition Austria’s largest fair for contemporary art convenes the most important domestic galleries and a selection of internationally established and emerging galleries from the Western and Eastern hemispheres. A marketplace for art and artistic ideas, VI- ENNAFAIR The New Contemporary once again features the participation of local and international institutions this year, creating a one-of-a-kind artistic climate in the city of Vienna, which is prized by its art-affine audience and international art collectors and curators alike.

Organised and supported by departure, the creative unit of the Vienna Business Agency the project “curated by_vienna 2014” – in which 20 Viennese galleries will showcase exhibitions conceived by international curators – is equally a highlight at VIENNAFAIR The New Contemporary as are the presentations by Austrian and international art institutions, with a special focus on Eastern and Southeastern Europe. VIENNAFAIR The New Contemporary resonates within the cultural climate of the city, providing new networking opportunities for the local art scene and offering galleries valu- able contacts with international institutions and art collectors.

Focus on Eastern and Southeastern Europe for the enrichment of the art scene

Since its inception VIENNAFAIR The New Contemporary has built upon the close historical rela- tionships between Vienna and countries in Eastern and Southeastern Europe. This facilitated pres- entations by many galleries and art institutions to a wider audience for the first time as well as new international contacts and cooperations. Among this year’s featured galleries are longstanding par- ticipants such as lokal_30 and Le Guern from Warsaw, Ani Molnár and Erika Déak from Budapest, the Regina Gallery from Moscow, Galerija Škuc from Ljubljana, Galerija Vartai from Lithuania, along with newcomers like Monopol Gallery (Warsaw) and Svit from Prague.

VIENNA Talks – the platform for art collectors

This year VIENNAFAIR The New Contemporary will dedicate special attention to young art collec- tors. Already in a number of international meetings in the run-up to the fair first networks have been established, which will be presented at “Young Collectors Talk”. With this initiative VIENNAFAIR The New Contemporary opens up new paths for the participating galleries to a young and enthusi- astic community of collectors.

Following the great success in 2013, this year the collectors’ forum “20 four 7 – Collecting The New Contemporary” will again provide insights into the collection strategies and passions of major inter- national art collectors. Parallel to VIENNAFAIR The New Contemporary, there is also a daily dis- cussion program that expands upon the themes of the special presentations and presents pros- pects on international developments in the art world. Art enthusiasts can deepen their knowledge about contemporary art movements and learn more about new artistic practices and positions.

VIENNAFAIR The New Contemporary
Vienna International Art Fair
October 2–5, 2014
Messe Wien, Austria
Hall A, Messeplatz 1, 1020 Vienna